Obama Web 2.0 meets database marketing
Here are two salient take-aways from this great article detailing how Obama eviscerated previous fund-raising records 1) Strategically embrace Web 2.0 and facilitate consumer control over certain...
View ArticleCrowds, Hives, Mobs, and Swarms
Here is a great article discussing intriguing concepts in consumer innovation. With the diffusion of networking technologies, collective consumer innovation is taking on new forms that are transforming...
View ArticleEngagement and consumer value propositions
Here’s another recent article on the changing consumer landscape regarding brand affinity and marketing. It parallels themes from my Crowds, Hives, Mobs, Swarms post. The contemporary savvy consumer is...
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